Globalization & New Product Development

Global and geographic expansion offers great rewards. But it can also be fraught with risk. Businesses often can spot an opportunity area, but may not have the full set of local market knowledge and execution capabilities required to pursue it.

Our Approach

At Codexius Strategy Consulting, we’ve learned that while there are effective ways to grow and be successful in ‘home’ markets, international expansion is filled with complexities based on: cultures, languages, regulations, and resource availability. Our experienced professionals bring local market knowledge and experience to bear for clients seeking to expand their global reach.